Revenue, Operations, and Enablement Leader

Helping SaaS Founders Scale to $10M+ ARR

Implement a tailored Go-To-Market Strategy, AI-powered platforms and on-demand GTM Team, at a fraction of the cost.

Streamline Your Go-To-Market (GTM)

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1. GTM Strategy

Craft a custom go-to-market strategy that fits your business goals. Identify opportunities for product-led, community-led, customer-led, partner-led, ABM, and inbound/outbound motions.

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2. Powered by AI

Our ready-to-use AI platforms can seamlessly integrate with your existing GTM tech stack, including platforms like Marketo, HubSpot, Salesforce to enhance efficiency and optimize sales processes.

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3. On-Demand GTM Team

Gain access to a flexible, on-demand GTM team. Execute your strategy and drive scalable growth without the overhead of full-time staff.

Affordable GTM Expertise

Get top-tier GTM strategy and support tailored to your needs, access expertise without breaking the bank.

The Entreprenurial Edge

I understand the gaps that can exist when traditional executives, often distant from the day-to-day operations, struggle to adapt to rapid changes and get bogged down by corporate politics. Unlike these executives who may be out of touch with the realities of running a business today, I stand shoulder-to-shoulder with entrepreneurs who are deeply involved in their operations.


With over 15 years of hands-on experience at startups like Crunchbase and Wildfire Interactive (acquired by Google), I bring fresh, actionable strategies to elevate small businesses in diverse sectors—from commercial plumbing to digital marketing agencies and maternity leave consulting. My approach is rooted in the agility and innovation of the startup world, designed to turn your unique challenges into significant growth opportunities.


I believe in "learning by doing"—an immersive approach that propels you and your team beyond theory into direct application. This philosophy underpins all my strategies, ensuring that you not only adapt to the latest business practices but also lead the way in your industry.

Solving a Range of Business Challenges

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Resource Limitations

Develop robust teams aligned with your strategic objectives, equipped with the leadership needed to excel.

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Service Complexity

Streamline and enhance your product or service offerings to better meet market demands and drive revenue.

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Incomplete Data

Making uninformed decisions? Structure and analyze data to make more informed decisions.

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Inconsistent Performance

Implement effective performance management systems to maximize team productivity and align with growth goals.

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Manual Processes

Customize and streamline your technology stack to enhance operational efficiency and meet business-specific needs.

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Outdated Systems

Move beyond legacy systems by embracing innovative technology solutions.

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Underperforming Funnels

Utilize advanced technologies to optimize your sales and marketing funnels for better conversion rates.

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Fragmented Experiences

Create seamless customer journeys that improve satisfaction and increase retention rates.

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Missed Opportunities

Learn from and rekindle lost deals and even previous customers. 

Transform Your Business

Time is precious. Find a partner who matches your pace. Book a consultation with ROE Leader today and accelerate your growth.

Meet James Rigor

The driving force behind ROE Leader, whose journey in sales is as real as it gets. From humble beginnings in software sales to navigating the complexities of revenue operations, enablement, and solutions engineering, James has walked the walk. At Crunchbase, he played a key role in boosting the company's ARR from $20M to $60M and securing a substantial $50M Series D funding round.

His time at Wildfire Interactive was no less impactful. Leading sales development efforts, James helped generate an impressive $15M+ in pipeline per month. Witnessing the company's growth from 50 to 300 employees in just 18 months, James had a first-hand experience during the acquisition by Google for over $300M. As an accomplished Account Executive, James has sold over $4M in net new ARR across various SaaS platforms, including Leadspace,, and DataSift.

Born in the Philippines and raised in the Bay Area, James now calls Honolulu, Hawaii, home. Here, he sees an opportunity to connect companies looking to expand globally. Entrepreneurship has always been James's dream. Embracing the flexibility of fractional work, he's thrilled to tackle multiple projects in various roles. Outside of work, James enjoys the simple pleasures: spending time with his dog (Mochi), lacing up his boxing gloves, and has found a new passion in paddling outrigger canoes.

At ROE Leader, James brings his down-to-earth approach, combining experience with a genuine desire to help businesses succeed. Using cost-effective methods like outsourcing and AI, he's all about making things happen without the fuss. Join James on this journey where success is measured not just in numbers, but in the relationships built. 

Get in touch

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